Top 10 Reasons Your Company Probably Shouldn't Tweet
Mainstream media has gone ga ga about Twitter , which grew more than 1,200% in the past year, doubled its members in the past few months and attained 14 million members in March, according to Compete . Everyone and his dog seems to be tweeting, from CEOs, celebrities and not-for-profits to venture capitalists, banks, business services, government and, well, dogs (and cats and the random parakeet, too). Should your business be tweeting? Twitter is not for everyone. Here are the "Top 10 Reasons Not to Tweet." You think using Twitter is a social-media strategy. It's a tactic, a tool, not a strategy. It works if you already have an online following who'll view your Tweets as a way to interact with your company on a human level. Every tweet has to be approved by legal. Twitter is a social network where conversation is fast and interconnected. If you have to wait a day, or even a few hours for your 140 character Tweet to gain legal approval, Twitter will be the wrong pl...
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