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Written by Matt McDougall Friday, 16 October 2009 14:25 - Last Updated Saturday, 17 October 2009 08:43 Research data from SinoTech Group , comScore , GroupM and M80 indicates online searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media. The research by these companies should not be a surprise for those working in the digital marketing industry but when reflecting on this I wanted to know if we could get even a better outcome if then combining with other digital channels such as eDM and Affiliate marketing. Also, I wanted to know if there was there a more optimal time when to engage the use of these various channels within a campaign cycle. For example, lets say my marketing objective is: To increase online sales of a new model of a phone. Could we influence the potential consumer within the buying cycle more effectively by including Social, eDM and Search with targeted affiliate programs? It seemed logical but is ther...

Top 10 Business Social Networks Business social networks can provide the corner-stone to recruiting efforts for a company and can be a great asset to the hungry professional hoping to leverage their business contacts in order to improve their job. Focused on business, these social networks provides the tools needed to reach out and make business connections, find new jobs, or find specialized Job seekers. Whether you are looking for a promotion or looking for new opportunities, social business networking can be just the thing to advance your career. Business social networks are also a boon to recruiters looking to fill urgent vacancies. 1. CompanyLoop CompanyLoop is a business social network aimed at workers in the same company. By restricting access to only co-workers, CompanyLoop allows you to connect with your fellow employees and share knowledge specific to your business. Not only can you stay up to date with your co-workers, you can find the people you need to get your tasks done ...